Friday, 30 March 2012
What does the image suggest about the film, in terms of the:
How does this poster image fit with the ways girls tend to be shown in film posters, or on magazines, or on TV? Explain your answer, using examples where you can
Monday, 19 March 2012
Future representation of youth identity
The future of youth identity, in my opinion, will remain negative. Society is too heavily controlled by the mass media to allow a conflicting source to interfere with their beliefs. Antonio Gramsci’s theory of ‘Hegemony’ emphasises the way in which the mass media only publish ideas that will conform to their interests and ideals. This means that society is fed information, which has been manipulated to contain a specific focus (i.e the negative portrayal of youths)
The stereotypical portrayal of youth identity can be challenged but youths are rarely given the chance to voice their opinions openly. David Gauntless suggests, “Identites are not ‘given’ but are constructed and negotiated”. Even when youths are given the opportunity it isn’t guaranteed that they will be taken seriously because of the negative stereotype that is attached to them.
Friday, 16 March 2012
The images used in the video fuel the negative representation of youths; this is through the portrayal of gang culture and riots. However, the lyrics take a more satirical approach to these issues by identifying the stereotypical portrayal of youths within the mass media. The song addresses youth’s feelings of repression by the government and how their collective identity isn’t given a platform on which it can develop – this therefore leads to the stereotypical representation becoming an accurate representation as youths feel they must live up to expectations. The comedic approach to youth representation that Plan B takes combats the negative portrayal of youths and attempts to change people’s views.
Images within the video focus on the negative portrayal of youths;
- Masked hoodies looting shops
- Gangs of youths surrounding a burning building
- CHAV – "Council Housed and Violent"
- Are there any instances in the video which show authority abusing their power?
- A police officer punches a youth for seemingly no reason
- Riot police swarm the streets
Plan B - Making a stand about the representation of young people
Let's all go on an urban safari
we might see some illegal migrants
Oi look there's a chav,
that means council housed and violent
He's got a hoodie on give him a hug,
on second thoughts don't you don't wanna get mugged
Oh shit too late that was kinda dumb
whose idea was that...stupid...
He's got some front, ain't we all,
be the joker, play the fool
What's politics, ain't it all
smoke and mirrors, April fools
All year round, all in all
just another brick in the wall
Get away with murder in the schools
use four letter swear words coz we're cool
We're all drinkers, drug takers
every single one of us buns the herb
Keep on believing what you read in the papers
council estate kids, scum of the earth
Think you know how life on a council estate is,
from everything you've ever read about it or heard,
Well it's all true, so stay where you're safest
there's no need to step foot out the burbs
Truth is here, we're all disturbed
we cheat and lie its so absurd
Feed the fear that's what we've learned
Fuel the fire,
Let it burn.
CHORUS
Oi! I said Oi!
What you looking at you little rich boy!
We're poor round here, run home and lock your door
don't come round here no more, you could get robbed for
Real (yeah) because my manors ill
My manors ill
For real
Yeah you know my manors ill, my manors ill!
VERSE 2
You could get lost in this concrete jungle
new builds keep springing up outta nowhere
Take the wrong turn down a one way junction
find yourself in the hood nobody goes there
We got an eco friendly government,
they preserve our natural habitat
Built an entire Olympic village
around where we live without pulling down any flats
Give us free money and we don't pay any tax
NHS healthcare, yes please many thanks
People get stabbed round here there's many shanks
nice knowing someone's got our backs when we get attacked
Don't bloody give me that
I'll lose my temper
Who closed down the community centre?
I kill time there used to be a member,
what will I do now until September?
Schools out, rules out, get your bloody tools out
London's burning, I predict a riot
Fall in fall out
who knows what it's all about
What did that chief say? Something bout the kaisers
Kids on the street no they never miss a beat, never miss a cheap
thrill when it comes their way
Lets go looting
no not Luton,
the high street's closer cover your face
And if we see any rich kids on the way we'll make 'em wish they stayed inside
here's a charge for congestion, everybody's gotta pay
do what Boris does... rob them blind
CHROUS x2
Oi! I said Oi!
What you looking at you little rich boy?
We're poor round here, run home and lock your door!
Don't come round here no more, you could get robbed for
real (yeah) because my manors ill
My manors ill
for real
yeah you know my manors ill , my manors ill!
Monday, 12 March 2012
Social media during London riots
Youths were not given a fair platform to voice their opinions within the mass media. My research shows very little positive coverage of youth representation, this is mainly due to youths not having a platform on which to defend their image.
The majority of the youths that were chosen to voice their opinions were a part of the riots and often form incoherent arguments for rioting. They were often portrayed wearing masks which immediately associates them with the rioting, showing that they do not want their identity to be revealed.
In some cases however, youths are portrayed in a positive way such as the broadcast
During the London riots, social media was used by youths in ways, which both challenges and confirms the mass media’s representation.
The negative side of social media was the way in which rioters were able to coordinate their destruction. They were able to talk amongst themselves, setting their next target for looting or vandalism. The nature of social media also allowed them to promote these events to the rest of their friends and encourage them to join in. BBM (Blackberry messenger) played a key part in the organisation; rioters tend to favour it because it is private and free. Statistics show that 37% of teens own a blackberry and therefore a large group of people could easily be reached.
Looking at this in terms of David Buckingham’s theory:
“A focus on social identity requires us to pay close attention to the diverse ways in which media and technologies are used in everyday life, and their consequences for both individuals and for social groups”
We can see that both the mass media and social media are portraying a very similar stereotype. However, there is another side of social media, which helps to negate this stereotype. A positive use of social media comes in the form of facebook and twitter feeds from youths, organising a clean up. Groups like @riotcleanup and ‘Not in my name’.
Henry Jenkins says “Participatory culture is one in which members believe their contributions matter and feel some degree of social connections which one another”
This theory can be evidenced through the schemes such as the riot clean up as it shows that some youths do feel a sense of community involvement.
Social media was also used in a positive way by providing a place for youths to air their opinions, as they were not always accurately represented in the mass media. This helps to aid David Gauntlett’s theory that “Identities are not ‘given’ but are constructed and negotiated.” – Youths are helping to ‘negotiate’ this identity by attempting to combat the demonization of youths that is often present in the mass media.
Thursday, 8 March 2012
Overview of contemporary case study
When youths were given the opportunity to express their opinions to the media, they gave a number of reasons for their involvement in the riots
When the riots first began, the press were very reluctant to refer to them as 'riots', instead favouring words such as 'disturbance'. However, when youths began to join for their own reasons, the press became a lot more harsh. The began to use sensationalised language, grouping all youths together in a depiction of social deviance.
Law and public disorder: Inside the secret bunker where the Met's top men work to keep rioters under control. The Daily Mail.
What are the reasons given for the police using such methods?
What are the arguments against this?
Is the report biased or unbiased?
What are the key messages and values given by the report?
Do you think the article would start any social or moral panics?
Look at the images:
Do the images of rioters refer to any particular social group?
Is this a fair representation of the content of the article?
What impression do you get of the police from the images selected?
As a young person in British society, how do you feel about this article?
If you were a reporter, would you do anything differently? Explain.
Who do you think is the target audience for this article?
Is it a fair representation of the social groups discussed?
Tuesday, 6 March 2012
London riots: the underclass lashes out. The Telegraph. Monday 8th August 2011
The caption "A looted store in Tottenham: the community lies in ruins"
This is very sensationalist language as the reporter exaggerates the extent of the riots to create a 'moral panic', it is also used to increase the shocked reaction from readers.

The representation of youths within the article is very negative. This negative portrayal comes from the use of language such as; 'hooded teenagers' and 'feral kids with no jobs'
"Feral kids with no jobs ran amok" - This suggests that all unemployed youths were the cause or took part in the rioting.
