The future of youth identity, in my opinion, will remain negative. Society is too heavily controlled by the mass media to allow a conflicting source to interfere with their beliefs. Antonio Gramsci’s theory of ‘Hegemony’ emphasises the way in which the mass media only publish ideas that will conform to their interests and ideals. This means that society is fed information, which has been manipulated to contain a specific focus (i.e the negative portrayal of youths)
The stereotypical portrayal of youth identity can be challenged but youths are rarely given the chance to voice their opinions openly. David Gauntless suggests, “Identites are not ‘given’ but are constructed and negotiated”. Even when youths are given the opportunity it isn’t guaranteed that they will be taken seriously because of the negative stereotype that is attached to them.
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